- Posted by: Zara |
- 109 days ago |
- In Blue Splat News, Interesting
What is a logo?
A logo is a unique simple visual mark that represents and identifies a business or organisation. A logo can be an illustration or symbol with the business’ name on or around them.
Why use a logo?
A logo is probably the first thing about your business that customers will encounter so it is important to make a good first impression! A logo is the simplest and most direct way to market and promote your business, letting customers know what you are all about! Your logo must be unique and recognisable to your business, when people see your logo you want them to relate it to your business and nothing else. Logo’s give brands that visual recognition that will draw customer’s eyes to print or your website.
Types of Logos
Logos are everywhere we look! From the clothes we wear to the food we eat, almost everything is branded in some shape or form.
Some of the largest and most successful companies’ say that simplicity is better and this is reflected in their logo design. As the world is moving so fast, there is less and less time to impress your target market. However, this can be done with a simple yet stylish logo that catches the right type of attention for your business.
Famous brands logos:
Text logos are words in their purest form. Type fonts come in all different shapes and sizes to suit the image of the business or organisation.
Symbol logos use an image to represent their business or organisation. One of the most famous would be the logo for apple, which is quite simply an apple.
Some logo’s use both text and symbols in their design. Having both text and a symbol adds clarity to the logo and gets across what exactly the business is all about!
Your logo does not have to say what your company does, restaurant logo’s don’t need to show food, clothes shops logo don’t need to show clothes etc…Just because it’s relevant doesn’t mean that simplicity isn’t better!
Take a look at a few of our own Blue Splat logo designs:
- Student Adventures – We were tasked with creating a brand identity to include the parent logo (Student Adventures) along with multiple event brands
- Think Tank – Our brief was to create an edgy and dynamic logo for this on line based creative project
- Triathlon England – This fun yet simple logo was for the new Kids programme for Triathlon England, preliminary named as TriStars. Using new colours, a corporate but fun feel, along with the head of the new mascot the TriStars brand was born
- Joe’s Family Butcher’s – The brief was to create a simple yet eye catching logo for Joe’s Family Butcher’s.
Check out our portfolio for more examples of logo design Northern Ireland
Here are 5 top logo design tips from the Blue Splat team:
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Logo should be timeless and memorable
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Keep it appropriate
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Must be recognisable across all media
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Don’t change for the sake of change
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Avoid repetitiveness.
Zara
Zara McBrearty is the Marketing Assistant here at Blue Splat. She enjoys music and shopping.
